Podcasts are growing, and they’re growing fast!
It is estimated that in the next few years, almost half of the UK population will listen to podcasts.
So, this could be your last chance, as a brand, to decide if you want to own this space, or are you going to be left behind and allow your competitors to take the lead?
Podcasts are a unique way for your brand, to get closer to your customers than you ever thought possible. A podcast can keep the undivided attention of the listener, so you can tell the story of your brand in a unique way, that actually draws the listener in.
Many brands already have successful podcasts, including BMW, Harrods, MasterCard, LinkedIn, Gucci, Expedia, and Microsoft, and there are very good reasons why.
Through the art of storytelling, a podcast is an engaging branding tool that can attract and speak to new audiences in an exciting and inclusive way.
By taking the very core of your brand, and bringing it to life in audio form, mind the gap creative can create a podcast that people genuinely want to listen to.
From designing your format, sourcing the perfect presenter and contributors; to choosing your topics, researching and scripting, we’ll create an exciting podcast that’s true to your values, and gives listeners a positive brand experience.
In 2023, we produced our first ever True Crime podcast. Working alongside Police Scotland, we produced a five part series, “Who is the Cheese Wire Killer,” about the murder of George Murdoch, an Aberdeen taxi driver, who in 1983 was attacked by someone with a cheese wire, and then strangled to death.
The killer has never been caught, and in 2023 the police announced the biggest step forward in this case for the past 40 years.
Podcasting has become one of the fastest and trusted tools/channels for building and promoting brands.
As audio specialists, We help many national and international companies to deliver audio content, Being heard by over 50 million people.
Our Digital copywriters can deliver captivating and engaging copy that make you stand out from the crowd. Creating a powerful sales tool for your business.
Outdoor advertising is the fastest growing traditional format in the UK. We can create eye-catching memorable concepts to front your campaign.
A podcast is a great way to develop relationships with hard-to-reach people.
The quality of his writing is on point and his ideas are fresh. But for me, and possibly more importantly, it’s the way Ryan deals with people; his customer service skills, his capacity to help, advise and turnaround briefs on time and ahead of deadline is legendary. It gives me the greatest of pleasure to recommend him to you and your business.
National Radio Group Head of Creative